PROJECT:

Create new packaging for an existing pasta sauce brand.

MY DIRECTION:

My choice of sauce is the luxe sauce brand of Ponti. It’s quite prestigious and comes at a high cost. The brand is authentically italian and offers a variety of tomato and vinegar sauces. I wanted something that also felt high end and authentically italian so I created illuminated manuscript themed pasta bottles. I want them to feel expensive and stand out on the shelves due to their strange shape and format compared to most other sauce packaging.

MEDIA:

Digital illustration.