PROJECT:

Develop a brand vision book for an already existing brand that displays their morals, brand values, history, and relevant graphics.

MY DIRECTION:

For this project I wanted a crafty feel that goes with the hand crafted-ness of the coffee. Peet’s does a lot of good for others and I really wanted to highlight that so I showed some of their impact projects in a small book of their own. Peet’s has a rich history so I used rich colors, with a single color halftone over it to create images.