PROJECT:

Develop a rebranding along with interior design, exterior design, and extensions of our choice for an existing brand.

MY DIRECTION:

I wanted to go a really fun direction for an already really fun brand. I aimed to catch the attention of adults (with the rubber hose style) and children (bright colors) alike. The outside shows lanky, twirly characters interacting to make you feel a part of the environment. The inside features different homey feeling nooks all featuring a different accent wall and logo variation. Because the company also makes delicious regular and frozen lemonade, I made a reusable cup with a loopy straw (of course). In keeping with the vintage inspiration I used a vintage mustard bottle as sauce bottles for all of their special sauces.The last extension is a paper sleeve to catch all the tasty butter. 

MEDIA: Digital illustration.

*YOUNG ONES 2023 SHORTLISTED*